BLOGS

In the world of innovation and technological advancements, two remarkable forces have emerged as frontrunners: human-centered design and generative artificial intelligence (AI). These two powerhouses, when combined, have the potential to revolutionize the way we approach problem-solving, creativity, and user experiences.

Product-led growth is a business methodology that prioritizes the product experience as the primary driver of business growth. Instead of relying heavily on traditional sales and marketing tactics, PLG focuses on creating an exceptional user experience that encourages self-service adoption, expansion, and advocacy.

Enterprise UX means managing problems and constraints that you may never encounter in consumer-facing UX.