Hi, I am

Shazia Kazi
Product & Experiences Designer in Australia


I can help across

SaaS & Digital Products, CX, Data Experiences and more

What am I upto

I am heading a multidisciplinary team of exceptionally talented designers and researchers at AVANADE Australia, if you would like to work with me

GET IN TOUCH

About Shazia

Achiever | Architect | Commander | Connector | Empathiser | Futurist | Innovator | Learner | Maximiser | Mobiliser | Strategiser

An award winning Product and Experiences Strategist as well as a Futurist based in Sydney. Throughout my career, I have been instrumental in shaping leading products and designs worldwide. My expertise lies in helping clients achieve breakthrough products, experiences, and successful businesses, spanning both technology and non-technology sectors. I rely on my experience-based instincts to gain valuable insights and lessons from an industry's history, enabling me to provide strategic guidance. To offer a fresh perspective, I employ experiential exercises that allow my clients to view their industry landscape from a new vantage point. My specialised areas encompass Experience design, Strategic Service Design, User Research, Product design, Facilitation, Interactive design, and Business Stakeholder management.

I have successfully guided and led teams to deliver exceptional products and designs. Alongside my strategic expertise, I also possess strong skills in planning, forecasting, mentoring, coaching, and driving team performance and growth. I believe in the power of cultivating a collaborative and high-performing environment, where team members can thrive and reach their full potential. By leveraging my diverse skill set, I help organisations navigate industry landscapes, design impactful experiences, and achieve their strategic goals while nurturing the growth and success of their teams.

JOURNEY SO FAR
Shazia Kazi Freelance UX Designer Sydney Australia
Episerver APAC 2020 Best Buying Experience - Laser Clinics Australia

Photocredit: Empired PTY LTD

Magic Shaz

The main tool for my magic is not the wand, it’s the potion. And yes, the magic potion has multiple ingredients. I combine different disciplines together- business aspects, marketing strategies, aesthetics, human psychology and maybe more depending on the scenario.
User Experience Design
Service Design
User Interface Design
UX Research & Strategy
Prototypes
Wireframes
Customer Journey Maps
Persona
Service Blueprint
E-Commerce
Mobile Apps
Customer Portals
Shazia Kazi Freelance UX Designer Sydney

What are you looking to achieve

I believe a better future is for all of us to design. Complex problems are best solved collaboratively.

Deliver new products to market

Transforming organisations through exceptional products requires a multidisciplinary approach combining human-centred design, research, and strategic thinking and rapid prototyping. Diverse skills are needed, to create impactful products that captivate end-users and drive innovation.

Reduce cost to operate/assemble

Analyse, identify inefficiencies in operations, and implement lean techniques to streamline workflows and eliminate waste. Optimise the supply chain to minimise lead times and enhance inventory management. Using data to provide insights for informed decision-making.

Build a better customer experience

See your business through the eyes of your customers and employees. Listen closely to their needs and motivations. Solve problems proactively and deliver experiences that exceed expectations, creating delightful 'aha' moments for customers, by realizing that the right question not just speed up the process.

Increase employee engagement

Reimagine and digitise end-to-end business processes and services to power remarkable customer or user journeys. Focus on creating seamless, secure, personalised, and convenient experiences that engage not only external customers but also internal users and employees.

Scale your design capabilities

Scale your design capability by embracing a culture of design and innovation that prioritizes customer delight. Implement meaningful changes within your organization to infuse design thinking and customer-centricity into your core DNA. By building scalable and impactful design capabilities.

Infuse design into your culture

Go beyond traditional touchpoints and consider the entire customer journey over time. Measure and understand the cumulative experience to create a seamless and satisfying journey that leaves a lasting positive impression on your customers.

The Process

Most valuable products, regardless of their industry of sector, tend to solve problems for people.

01.

UNDERSTAND

Discover the truth

Observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved.

02.

STRATEGISE

Define the Plan

I help businesses eliminate risk by spending time up front to research, plan, test, and validate ideas, analyse competitors, establish features, user flows for the end user experience to make it simple yet powerful ways to solve the problems.

03.

BRAINSTORM

Collaborate & Ideate

Expand the problem space by "Thinking outside the box". It is important to get as many ideas as possible at the beginning of the Ideation phase so people can get creative about their solutions. It requires collaboration between multiple teams.

04.

DESIGN

Experience Design

I believe that good design should be data driven and user centric. It is not created in a moment of inspiration or a bubble. It is instead an iterative process requiring. These ideas will evolve to become your prototypes and, hopefully, your final product!

05.

PROTOTYPE

Test & Iterate

An important part of the design thinking process is validation. Get the real users validate the key reasoning that underlines the design. This is the moment to double check the right formulated problem, and that your solution actually contributes to the user.

06.

MEASURE

Personalize & Evolve

You need timing, and you need data if you want to make informed decisions. To provide your user the best experience, you want them to see content of their interest. Personalization is therefore a very crucial element to cater for the audience of your product.

Portfolio

Collection of work over the years
Show All
  • Show All
  • Enterprise
  • User experience
  • User Interface

Case Studies

Some of the recent beautiful projects, I have worked on

CLIENTS

Some of the awesome brands I've had the pleasure to work with!

Kind words

It’s the journey, not the destination. And the journey is all about how people feel along the way.