I am heading a multidisciplinary team of exceptionally talented designers and researchers at AVANADE Australia, if you would like to work with me
GET IN TOUCHAn award winning Product and Experiences Strategist as well as a Futurist based in Sydney. Throughout my career, I have been instrumental in shaping leading products and designs worldwide. My expertise lies in helping clients achieve breakthrough products, experiences, and successful businesses, spanning both technology and non-technology sectors. I rely on my experience-based instincts to gain valuable insights and lessons from an industry's history, enabling me to provide strategic guidance. To offer a fresh perspective, I employ experiential exercises that allow my clients to view their industry landscape from a new vantage point. My specialised areas encompass Experience design, Strategic Service Design, User Research, Product design, Facilitation, Interactive design, and Business Stakeholder management.
I have successfully guided and led teams to deliver exceptional products and designs. Alongside my strategic expertise, I also possess strong skills in planning, forecasting, mentoring, coaching, and driving team performance and growth. I believe in the power of cultivating a collaborative and high-performing environment, where team members can thrive and reach their full potential. By leveraging my diverse skill set, I help organisations navigate industry landscapes, design impactful experiences, and achieve their strategic goals while nurturing the growth and success of their teams.
Photocredit: Empired PTY LTD
Transforming organisations through exceptional products requires a multidisciplinary approach combining human-centred design, research, and strategic thinking and rapid prototyping. Diverse skills are needed, to create impactful products that captivate end-users and drive innovation.
Analyse, identify inefficiencies in operations, and implement lean techniques to streamline workflows and eliminate waste. Optimise the supply chain to minimise lead times and enhance inventory management. Using data to provide insights for informed decision-making.
See your business through the eyes of your customers and employees. Listen closely to their needs and motivations. Solve problems proactively and deliver experiences that exceed expectations, creating delightful 'aha' moments for customers, by realizing that the right question not just speed up the process.
Reimagine and digitise end-to-end business processes and services to power remarkable customer or user journeys. Focus on creating seamless, secure, personalised, and convenient experiences that engage not only external customers but also internal users and employees.
Scale your design capability by embracing a culture of design and innovation that prioritizes customer delight. Implement meaningful changes within your organization to infuse design thinking and customer-centricity into your core DNA. By building scalable and impactful design capabilities.
Go beyond traditional touchpoints and consider the entire customer journey over time. Measure and understand the cumulative experience to create a seamless and satisfying journey that leaves a lasting positive impression on your customers.
Discover the truth
Observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved.Define the Plan
I help businesses eliminate risk by spending time up front to research, plan, test, and validate ideas, analyse competitors, establish features, user flows for the end user experience to make it simple yet powerful ways to solve the problems.Collaborate & Ideate
Expand the problem space by "Thinking outside the box". It is important to get as many ideas as possible at the beginning of the Ideation phase so people can get creative about their solutions. It requires collaboration between multiple teams.Experience Design
I believe that good design should be data driven and user centric. It is not created in a moment of inspiration or a bubble. It is instead an iterative process requiring. These ideas will evolve to become your prototypes and, hopefully, your final product!Test & Iterate
An important part of the design thinking process is validation. Get the real users validate the key reasoning that underlines the design. This is the moment to double check the right formulated problem, and that your solution actually contributes to the user.Personalize & Evolve
You need timing, and you need data if you want to make informed decisions. To provide your user the best experience, you want them to see content of their interest. Personalization is therefore a very crucial element to cater for the audience of your product.Lead Product Manager - bp UK
Working with Shazia has been a great experience, from the very beginning she has been full of energy and enthusiasm. Shazia is dedicated to ensure we deliver the correct experience for our customers as well as the Business. She has a great 'team' attitude, always willing to share knowledge, and help regardless of the different time zones. To ensure we are delivering both a successful service and product Shazia has a way of focusing on the 'right thing' with our customers, exploring what we want to learn and tries to understand the areas we know the least about.
Global Product Design Lead - bp UK
Shazia is one of the most dedicated and passionate designers I've had the pleasure of working with. As a leader she has excelled in driving and supporting the Australian arm of our team, collaborating with a global spread of stakeholders and ensuring focus remains on the higher vision while teasing out all the important details for us to deliver a global offering successfully. Simply put, if you have an opportunity to work with Shazia don't hesitate.
Global Service Design Lead - bp UK
Working with Shazia over the past 12 months, I've been extremely impressed with her professionalism and dedication. Despite challenges of working with an immature client and fairly brutal time zone differences, Shazia has provided great service design work at both at the leadership and practitioner levels. Her contribution to putting the programme on the right footing has been invaluable. Look forward to collaborating again in the future.
Product Owner | Category Manager - bp
My experience working with Shazia was incredibly positive - she always sought to make the customer experience more seamless by asking the right questions and getting the root of the problem. I also found her to be a great problem solver and people person.
Principle Program Manager - bp
Shazia is a strong and confident leader in the Service Design space. Not only is she a joy to work with, she is a consummate professional who can be relied upon to provide honest guidance. During my time working with Shazia, I have been fortunate enough to see her and her team delivery high quality results setting our program up for success. Shazia is an expert in her field who is an asset to any team. I look forward to leveraging her expertise again in the future.
Digital Marketing Manager - Laser Clinics Australia
Shazia is an outstanding UX Leader. We at Laser Clinics Australia were very fortunate to engage with her for our digital transformation. She led the discovery and design phases with great passion and fantastic facilitation skills. She delivered great designs and solutions which has enhanced our brands online presence. She continuously provides guidance on how the more features can be added to enhance the experience our users. I highly recommend Shazia for any Digital transformation project
Senior Front-End UI Developer
Shazia is a fantastic lead UI/UX designer and I whole-heartedly recommend her to design and then govern the interface of any project. I've had the pleasure of working with her for over a year as a front-end developer. She's bubbly, energetic and friendly, always approachable and full of ideas, and has a quite amazing ability to be able to make great design decisions on the spot about details of an interface large and small. It's never too much trouble to ask about UI clarifications and which way to go when faced with alternatives. I've seen first-hand large, discerning clients be very impressed with her designs and she has led and completed many very successful and high-profile projects. With her great design sense, seemingly natural efficiency and rich understanding of how to make interfaces both look excellent and be intuitive, together with her friendly, down-to-earth nature, you can rest assured your design is in great hands with Shazia. I really enjoyed working with her and would happily do so again.
EpiServer Platform Architect
I have known Shaz for almost 3 years and worked together on a number of digital transformation projects. Shaz is an UX evangelist who is passionate about delivering clean, functional and modern designs for the best customer experience. She consistently receives rave reviews for her work. Her strong work ethic and energy she brings to the team makes her an asset for any digital led project.
General Manager, Construction Solutions - KOMATSU Pty Ltd.
Shaz is a joy to work with. She provided us with the ideal mix of creativity and technical know-how that has allowed us to launch a site that exceeded our original expectations. Three months in, average order values have increased by around 260% and number of orders have increased by around 220%. We have also had almost 350 accounts requested to be opened by new customers. I have been extremely impressed with her professional attitude and her fast response times. In fact, she is so pro-active that she often find issues before we do, and come to us with some great suggestions on how to improve the site.
Enterprise Solution Architect, KOMATSU Pty LTD.
I’ve had the pleasure of working with Shaz in 2019 where she led the workshops to design the UI for our strategic customer portal program. Shaz was attentive to business needs, experienced in finding intuitive designs that solved our functional challenges and co-ordinated the business participants and design team very effectively. Shaz is a professional who thrives in her domain, a delight to work with and I am happy to recommend her to any future employer.
Senior Project Manager, Empired
Shazia is a delightful person with a wonderful disposition and an infectious positive attitude. She is considered a self-starting type leader that would take responsibility and develop those around her. Having worked together on a digital project for the first time, I have been astounded at Shazia’s ability to understand user requirements and convert them into visual processes. Shazia can be given a task or responsibility and told what the expected outcomes are, and she will invariably provide above and beyond what is required. Shazia always displays a high degree of professionalism, integrity and responsibility, which make her successful at whatever task she takes on. Shazia is a pleasure to work with and I would have no hesitation in giving her my unreserved endorsement.
Program Manager | Non- Executive Director - Transport NSW Sydney Ferries.
Shazia worked on Ferry Program - Proof of Concept at TfNSW through Empired and helped deliver dashboards for Contract Managers. She facilitated the UX Workshops and her experience showed in the final product. The Program team and end users were very happy with the outcome - Thanks Shazia.
Solution Architect, Empired
It has been a great pleasure working with Shazia over the past couple of here at Empired. She is not only a highly skilled and committed professional, but also a great character to have in the team. She is always contributing with a positive, supportive and constructive attitude to the working environment. Shazia has deep and wide knowledge around UX, but most importantly, she’s truly passionate about it. This has been demonstrated time and time again, over many engagements she has been responsible for delivering, small, large end everything in between. All of this always fully backed by outstanding customer feedback at the end of each engagement. A highly recommended professional, and I certainly hope we cross paths again in the future.
Sales & Marketing Manager - EBOS Healthcare
Shazia was a delight to work with on the creation of our new website. She worked hard to understand the intricacies of our business and our requirements to ensure her designs met our customers needs. She surpassed my expectations in her strong and clear communications, fabulous work rate, and outstanding results that we are now seeing come to life in the website build. I highly recommend Shazia as an addition to any project or team looking to deliver results
Corporate Markteting Manager - EBOS Healthcare
Shazia was a pleasure to deal with during the initial phase of our web design. Her personal attributes made it easy for us to convey our ideas to her and then to see those ideas come out in her designs.
IT Business Relationship Manager - EBOS Group Limited
We had the pleasure of working with Shazia on recent project. Shazi was able to capture and very quickly translate the ideas presented into customer centric designs that exceeded our expectations. She was able to provide guidance on best practice while also undertanding the industry specific needs of our customers. Feedback from within all the stakeholder group was extremely positive and we were very pleased to have her as part of the project.
Managing Director - Data Addiction
Shazia and I worked together several times on how we can use UX and other digital techniques in the world of data. She has helped my teams understand not just the power of data but more importantly how to visualise it on the most compelling way to really make an impact!
Practice Lead - Digital, Data, AI - Empired
I had the pleasure of working with Shaz throughout my time with Empired. She was key to the team understanding their users better and from a different perspective. Shaz is a thought leader and goes out of her way to share design thinking with everyone. She set up education sessions to teach my consultants about design thinking in data and delivering meaning to users, rather than just numbers. Shaz is an excellent member to have on a project team. She was instrumental in us delivering several high profile projects, with outstanding results. Shaz has exceptional stakeholder engagement skills and talent from bringing out what people want. I'd be lucky to be able to work with her again.
Associate Digital Consultant - Digital, Data, AI - Empired
Shazia is an absolute beast of a UX designer. Able to deliver great designs with alot of thought to not only its user experience but also the technical build. She is also highly professional and is able to manage her workload under stress. Not to mention, she is also a Master of workshops - able to neatly layout the agenda and ask the right questions to get better requirements. Great personality, professional and an expert in her field! Honestly an absolute pleasure to work with!
Talent Acquisition Specialist - Amaysim
Shazia, or "Magic Shaz" as she became known as contracted through my agency before being offered a full-time role at Empired. I heard back great things about her performance and on a personal level, Shaz couldn't be more fun, friendly and passionate about what she does. She lives and breathes great UX and Digital experiences and had a very impressive portfolio to show me when we first met. She was a pleasure to get to know. I wish Shaz the best in her career in Sydney!
Associate UX Designer- Empired
Shazia is your go-to person for anything UX related. She has an inquisitive mind and is always ready to take on a challenge. She has been very supportive as a direct senior, mentor and friendwhile helping me navigate the design world as a graduate. Shazia would be an invaluable asset to any design team and I would highly recommend Shazia for any design related work and or/ role.
Art Director - Kaleidodrama
As an artist who mostly sells her work online, I'm constantly looking at creative ways to display my work and having a website to showcase my art in the best possible way while not compromising on the ease of access and user experience has always been high on priority. I connected with Shazia Kazi while looking for one such upgrade solution, of converting my basic online portal identity into a more professional yet visually appealing eCommerce portal. It was an absolute delight to collaborate with Shazia on this project, who was immensely professional in her approach, clearly understood my vision for the website, was open to feedback and prompt with her responses. The stunning website is now live, and an absolute hit! Thankyou Shazia!